“Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic.Authenticity is invaluable; originality is non-existent. And don’t bother concealing your thievery – celebrate it if you feel like it. In any case, always remember what Jean-Luc Godard said: “It’s not where you take things from – it’s where you take them to.”
Marketing is matter work. It is taking something from nothing. It is giving value to the valueless. But what has attracted me to it the most is what loyalty is left beyond the payments and the appeal. It is subtle attraction at it’s finest. I can grab your attention without even letting you know I was there.
This blog isn’t about the subtle things though. It is about learning the big picture, and how it pertains to you. How it applies to me. I am a graduate in Marketing at the University of San Diego, and I am learning just as I hope you do when you read my words. We are taken to knew atmospheres, and hopefully find what we like among them.